The history within the LEGO provider begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to begin a business retailing his wooden toys door to door in the town of Billund, Denmark. He known as his start up business “Lego” – a combination of two Danish words and phrases, “leg godt, ” which recommended “play well. ”
In 1958, the company’s founder, Godtfred Kristiansen, branded a system with regards to coupling the plastic bricks that would later on become generally known as LEGO “Automatic Holding Bricks. inches The invention allowed LEGO to produce more diverse and intricate toys.
Following that, LEGO expanded the offerings and began to cater to both small children. It unveiled a view line of “Minifigures” in the mid-1970s that integrated human data with posable arms, and also marketed jewelry sets with respect to young girls.
An alternative expansion in 1979 saw the creation of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, among other well-known themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching places featuring the X-wing mma fighter and TIE UP Fighter.
Seeing that the company grew, it necessary to increase their ability to create new products quickly and efficiently. To this end, it appointed management manager Jorgen Vig Knudstorp.
This individual helped the business cut down on products on hand and reduce development time. He encouraged this company to build relations with important toy firms, including Focus on, Wal-Mart and Toys ‘R’ Us.
This individual also launched LEGO Choices, an online community where enthusiasts could give plans for new Profano sets they will wanted to find produced. This kind of allowed SEGLAR to test the appeal of new creative ideas and gain feedback before committing to these people.